What are your backgrounds? What were you doing before Launderette?

Ben and I met in 2022 while we were both working at our previous jobs, I was in medical sales and he was in investment management. We quickly bonded over our entrepreneurial spirits and ended up leaving those jobs to start a venture together in multimedia marketing. On the surface, it was a total pivot and a seemingly random industry to dive into, but we both had a personal interest in photography and videography. We quickly realized how much we loved the ability to connect with people, tell stories, and help shape a brand through these mediums.

For about a year, we worked with hospitality groups producing various forms of content. It was during this time that we really started to understand the power of branding and the importance of creating a connection between a brand and its audience.

Where did the inspiration for Launderette come from?

After nearly two years of freelancing, we started having conversations about our next move. We were in our mid-20s and craving something with more stability. Over Christmas dinner with my family, my parents were talking about how many of their friends had recently retired from industries that had become overlooked by people in our generation. These so-called “boring businesses”, the true backbone of society, had become less desirable career paths, even though they were essential and full of untapped potential.

That conversation sparked something for Ben and me, and we started researching industries that could use a refresh. The more we looked, the more we realized how many of these overlooked spaces had room for innovation. Laundromats had been on our radar early on, there’s a huge need for them in NYC, but we also saw that many were falling short. Lack of seating, outdated equipment, and, most importantly to us, a complete lack of branding and customer connection.

What’s the vibe in Launderette? What kind of music do you play? What are people doing while their clothes are washing?
The vibe is upbeat, lively, and always a little different, and that’s by design. We let our team choose the music throughout the day, so you’re not hearing the same playlist on repeat. It keeps the energy fresh, and our customers actually love that it changes with the mood of the day.

One of the coolest things we’ve seen since opening is how people have started hanging out at the store for longer. In the beginning, most customers dropped their clothes off and went on with their day, which makes sense, especially in New York. But over time, more and more people have started bringing their laptops, reading a book, or just hanging out while their laundry gets done. That’s exactly what we built Launderette to be, a third space where people feel good spending their time. Seeing that vision come to life has been one of the most rewarding parts of it all.

What makes Laundry Sauce the ideal detergent for your community to use during their visit?

Laundry Sauce pairs perfectly with what we’re all about: elevated essentials and a better laundry experience. It smells amazing, delivers a professional clean, and turns a simple wash into something you actually look forward to.

What does detergent with fine fragrance like Laundry Sauce add to the laundry experience?

A great-smelling detergent in a convenient pod adds a simple layer of self-care to your routine. It’s an easy upgrade that feels good every time.

What’s next for Launderette? Any big plans to expand or change the space?

We’re just getting started. The vision for Launderette has always been bigger than one space, our goal is to reimagine the laundry experience across New York City and, eventually, cities all over the country. We want to bring the same thoughtful design, hospitality-driven service, and community-first mindset to neighborhoods that deserve better laundry options. It’s about making something as routine as laundry feel more intentional, more enjoyable, and more human.